![]() This resulted in generating $35,000 in revenue. I would send people an email that would basically send them to a dynamic survey that was hiding and showing pieces of art based off of the preferences they chose when they signed up,†Reed told BLACK ENTERPRISE. Every week, I would load up a ton of artwork that had been curated by my team, and all these pieces of artwork had tags on them based on their price and on the type of artwork they were. You can probably do that without code Basically, lots of non-technical people think their ideas are too complicated to build themselves. “I had this crazy set of tools that I was stringing together to create an experience that felt like cool technology to my users, but really, I was using surveys in a really fancy way. ![]() However, Reed knew the real secret to generating traction, and she was actually making money. Although, technically, she hadn’t built an extensive product that met Silicon Valley standards, or any standards, for that matter. ![]() ![]() Being a non-technical founder led to some very creative thinking, piecing off-the-shelf tools together to create a platform that, from the outside, looked amazing. ![]()
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